About Tooltester
We review. You create.
At one point we were in your shoes: lots of ideas but no clue how we could put them on the web. Fortunately, all this has changed.
Since our launch in 2009, we have helped thousands of individuals and small business owners create their own websites – without them having to write a single line of code.
Our Mission:
To find the finest online tools for you, so you can build an expanding business – and have some fun along the way!
Tooltester’s Story
Our journey, probably like most of yours, started out at home.
Whilst working out of his bedroom office in Germany, Robert, Tooltester’s founder, had an idea. He wanted to start a travel blog and share all the tips and tricks he’d learned whilst traveling around Asia.
In the process, he began testing out various website builders, in the hope of finding one that would be easy to use and get his blog found on Google.
After days of testing and over a week deliberating, he finally found the perfect website builder for his new project (which was Webnode back then)! However, this wasn’t the only revelation.
Show More
The faces behind the website
Robert Brandl
Founder and CEO
Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.
Inka Wibowo
Content Manager
Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.
Roberta Phillips
Marketing Manager
Hi, I'm Roberta! Having worked as a digital marketer for a variety of small-to-medium-sized businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. Now, with almost a decade of experience under my belt, I am excited to help you find the best web tools you need for your business to thrive!
Lucas Román
Video Specialist
Hello, I’m Lucas. I've been working in the motion graphics field since 2007, specializing in real-time performances and video mappings. I’ve been in charge of video production at Tooltester since 2018. In my free time, I focus on listening to music without any visual stimuli. I collect records, more than half of which are classical music.
Annika Müller
Content Manager
Hi, I'm Annika and have been part of the Tooltester family since 2020. I've been professionally testing, evaluating, and processing digital tools such as website builders for quite a long time already at my previous jobs. I am very happy to be able to apply this experience at Tooltester and to expand my horizons every day.
Cai Ellis
SEO Manager
Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!
Paula Medeiros
Content Manager
Olà! I'm Paula Medeiros, the person responsible for our Portuguese website. I'm passionate about books and technology, setting up my own online book club and newsletter. After tirelessly searching the web for the best tools for my own projects, I am glad I can now help other people like you through my work at Tooltester.
Charlotte Evans
Content Manager
Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.
Asiea Ali
Hola, I'm Asiea, one of the Barcelona locals on the team. Since I was little, I've been passionate about traveling and other cultures. I've worked in many different sectors, assisting digital marketing teams. I love helping my Tooltester colleagues while learning from them in our sunny office!
Lissette Padilla
Content Creator
Hi, I’m Lissette. Content creation is one of my passions - having worked for over a decade both in front of and behind the camera. Most recently, I also worked at a digital agency where I helped clients select and implement tools to scale their business. At Tooltester, I love combining these skillsets to create helpful content for you!
Robert Brandl
Founder and CEO
Hi, my name is Robert Brandl! I used to work in a digital marketing agency where I managed website and email marketing projects. To optimize my client's campaigns, I always had to find the optimal web tools. Tooltester offers this knowledge to you, hopefully saving you endless hours of research.
Inka Wibowo
Content Manager
Hi, I'm Inka! I started using website builders and content management systems over 10 years ago, when I managed websites for clients in my first marketing role. Since then, I've worked on hundreds of web and digital projects. Now, at Tooltester, I'm happy to be able to use my experience to help users like you find the right website builder for your needs.
Roberta Phillips
Marketing Manager
Hi, I'm Roberta! Having worked as a digital marketer for a variety of small-to-medium-sized businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. Now, with almost a decade of experience under my belt, I am excited to help you find the best web tools you need for your business to thrive!
Lucas Román
Video Specialist
Hello, I’m Lucas. I've been working in the motion graphics field since 2007, specializing in real-time performances and video mappings. I’ve been in charge of video production at Tooltester since 2018. In my free time, I focus on listening to music without any visual stimuli. I collect records, more than half of which are classical music.
Annika Müller
Content Manager
Hi, I'm Annika and have been part of the Tooltester family since 2020. I've been professionally testing, evaluating, and processing digital tools such as website builders for quite a long time already at my previous jobs. I am very happy to be able to apply this experience at Tooltester and to expand my horizons every day.
Cai Ellis
SEO Manager
Hi! My name is Cai. Over the years, I've used countless hosting providers, built innumerable ecommerce stores and picked up a bit of SEO know-how too. If you've got questions about these or any related subjects, I'll be happy to help!
Paula Medeiros
Content Manager
Olà! I'm Paula Medeiros, the person responsible for our Portuguese website. I'm passionate about books and technology, setting up my own online book club and newsletter. After tirelessly searching the web for the best tools for my own projects, I am glad I can now help other people like you through my work at Tooltester.
Charlotte Evans
Content Manager
Hey, I'm Charlotte! I've always been enthusiastic about helping others. After working for various tech startups and eCommerce businesses, I developed a strong passion for email marketing. Now, at EmailTooltester, I'm putting this knowledge to good use by recommending the very best digital tools for your business.
Asiea Ali
Hola, I'm Asiea, one of the Barcelona locals on the team. Since I was little, I've been passionate about traveling and other cultures. I've worked in many different sectors, assisting digital marketing teams. I love helping my Tooltester colleagues while learning from them in our sunny office!
Lissette Padilla
Content Creator
Hi, I’m Lissette. Content creation is one of my passions - having worked for over a decade both in front of and behind the camera. Most recently, I also worked at a digital agency where I helped clients select and implement tools to scale their business. At Tooltester, I love combining these skillsets to create helpful content for you!
What can I find on this website?
Free ebooks
Our free ebooks “Website Creation for Absolute Beginners” has already been downloaded several thousand times.
Free resources and blog posts
Tutorials, Free resources and blog posts to improve your website.
Unique tools to compare and calculate prices
Compare website builders or hosting services side-by-side and find the most affordable newsletter tool with our pricing calculator.
Up-to-date reviews
Up-to-date website builder and ecommerce reviews – most likely the best you can find on the web.
Tooltester in numbers
1175
reviews and posts
+200K
monthly readers
+10K
comments on our posts
6.70m
views on YouTube
How is Tooltester funded?
If we help you find a service provider that you like, and you decide to sign up with them through our link, we get paid a referral fee. This does not affect the outcome of our rigorous testing processes.
In fact, if you have been to other site builder comparison websites you may have seen one specific provider ranking number 1 again and again. Well, they also asked us whether they could buy our top position. Obviously, we refused. It may not be so beneficial to our earnings but at least we can be proud of our work.
We want to be accountable to our readers ‒ that’s why we encourage you to leave feedback on our reviews by sharing any comments you may have.
Every purchase that you make helps us improve Tooltester even more. And best of all, it doesn’t cost you a cent more than what you’d be paying anyway.
Is there a way to support our work?
Of course, there is. If you have decided to sign up for a website builder, please use one of the links from our review site to get to the company’s website. Also, we’d love to receive a mention on your website once it’s completed. Google reviews are welcome as well!
Are you interested in joining our team? Look at our current job openings.
Social responsibility
As a small business, we understand the importance of funding. That is why we like to help people in developing countries finance their small business ideas. We believe the best way to do this is through Kiva.org.
Kiva enables people from all over the world to lend money to small-scale traders, farmers or taxi drivers among others, with as little as USD $25. Many of these entrepreneurs find that their banks won’t lend to them because they don’t represent a large enough profit. This makes micro credit an ideal option. You can read more about the projects we’ve funded on our Kiva page.
🇺🇦 After the awful attacks by Russia, we’ve also made several donations to Ukrainian support organizations that help refugees and children in particular. If you want to help too, you can donate to UNICEF or The Red Cross, for example. #StandWithUkraine
